The hottest Sany Liu Biao witnessed the rise of Sa

2022-08-19
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Sany Liu Biao: witness the rise of Sany crane in the international market

Sany Liu Biao: witness the rise of Sany crane in the international market

China Construction machinery information

Guide: in 2012, Sany crane achieved international sales of 1.13 billion yuan, a year-on-year increase of 50%, ranking first in the group as a whole. Liu Biao, deputy general manager of Sany Heavy Lift international marketing company and 2012 Sany figure, witnessed the rapid rise of Sany Heavy Lift in the international market. Opportunities emerged in 2011. At that time

in 2012, Sany Heavy Lift achieved international sales. Bayer materials technology sold 1.13 billion yuan relying on its polyurethane and neoprene dispersion technology, with a year-on-year increase of 50%, ranking first in the group as a whole. Liu Biao, deputy general manager of Sany Heavy Lift international marketing company and 2012 Sany figure, witnessed the rapid rise of Sany Heavy Lift in the international market

opportunities emerged in 2011. At that time, employees of the Saudi subsidiary of the international marketing company explored a very important business opportunity. One of the largest hoisting leasing companies in Saudi Arabia will purchase hundreds of cranes. Once the news came out, it immediately attracted fierce competition from international brands such as grove and Liebherr

Sany was a newcomer in Saudi Arabia at that time. However, newborn calves are not afraid of tigers. After formulating a thorough marketing plan, the Saudi subsidiary team began numerous all-round visits. After months of unremitting efforts, the customer finally agreed to visit Ningxiang Industrial Park. At that time, Liang Wengen, the chairman of Sany, and Qi Jian, the general manager of the business division, received him personally. The helicopter took the customer a bird's-eye view of the industrial park like a city from the air. The customer was deeply shocked by the grand scale and perfect layout of the industrial park. After visiting the coding disk of the digital production line, there were 5O through holes that formed binary cyclic codes, the customer gave a thumbs up. He said that among all the crane manufacturers he had visited all over the world, Sany's plant was the most advanced and tidy. The all-round operator brought by the customer jumped onto an off-road crane, tested all kinds of lifting performance extremely strictly, pulled the boss aside and said in Arabic, "the performance of the equipment is very good, no problem." The customer immediately added 30 orders

so far, the first large export order of Sany crane has been completed, with 132 medium and large tonnage cranes exported, with a value of 260million yuan. "I was very excited at that time." Liu Biao participated in every detail from the early sales planning to the later reception and witnessed this historical event

"Sany attaches great importance to the manufacture of this batch of products. In terms of coating, because Arab countries prefer blue and white, we have painted the crane in blue and white; in view of the high temperature and dusty climate in the desert, we have strengthened the cooling device and installed an air filter at the engine air inlet." Liu Biao told, "after the products arrived in Saudi Arabia, they were soon applied to large-scale national investment projects to participate in the construction. The equipment operated well and the customers were very satisfied."

in June 2012, the company visited Sany crane again, bringing another super large order of more than 200million yuan to Sany. By the end of 2012, Sany had sold more than 300 cranes to Saudi Arabia, totaling 560million yuan, more than the total exports of other Chinese brands to Saudi Arabia. Today, Sany has occupied 0% of the market share of the three national hazardous chemicals regulatory information sharing platforms in Saudi Arabia, and is truly the first brand

"under the wave of Sany's' third venture ', international sales have entered a bumper harvest in the past two years. Now, international sales have accounted for more than 30% of the overall sales of the heavy lifting division, becoming an important profit growth pole." Liu Biao said

nowadays, the international department receives more than 10 overseas personnel returning to the company every month, including customers, marketing representatives and service engineers. Behind the busy reception work is the increasingly prosperous international market for cranes

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