The hottest snack food industry presents small and

The snack food industry presents small and scattered innovation and features into the development direction

Abstract: at present, China's snack food enterprises have reached hundreds of thousands, the industry sales revenue and compound growth rate have exceeded 20%, and the annual sales have exceeded trillion yuan. According to this trend, it is estimated that by 2020, the sales of China's snack food industry may exceed 2trillion yuan. The following is the analysis of snack food market

from the perspective of market brand competition, the brand concentration of snack food is relatively weak, but affected and restricted by many factors such as the industrial chain, the market concentration of snack food in China is relatively strong. In addition, snack food stores have developed rapidly, and channels have changed to personalization. It is estimated that by 2020, the sales volume of China's snack food industry may exceed 2trillion yuan

at present, there are hundreds of thousands of snack food enterprises in China, with the industry sales revenue and compound growth rate of more than 20%, and the annual sales volume has exceeded trillion yuan. According to this trend, it is expected that the sales volume of China's snack food industry will exceed 2trillion yuan by 2020. The following is the analysis of snack food market

at present, China's snack food market presents such characteristics: there are many snack food enterprises, showing a small and scattered situation; Low industry concentration; In terms of production technology, new product development and channel construction, local enterprises are lagging behind foreign brands, unable to keep up with the pace of market development, and are mostly concentrated in the low-end snack food market; The medium and high-end snack food market has been monopolized by foreign capital, and foreign capital and joint ventures have occupied the absolute advantage of the snack food market

from the perspective of market brand competition, the brand concentration of snack food is relatively weak, but due to the influence of many factors such as the industrial chain, the production and replacement of the previous use of plastic bags, the market concentration of snack food in China is relatively strong. It is gratifying that in response to the diversified demands of consumers and the huge market gap of snack food, some local governments have begun to consciously integrate local enterprise resources and vigorously cultivate the characteristic market of snack food

snack food stores are developing rapidly, and channels are changing to personalization. In recent years, leisure snack stores have developed rapidly, which not only innovated channels, but also greatly promoted the development of leisure food industry in various regions. The snack products in leisure snack stores are relatively rich. Not only the customer unit price is high, but also the conversion rate of potential customers is high. The daily flow of leisure snack stores with an area of about square meters is between 10000-20000 yuan, or even more than 20000 yuan

nuts are healthy and delicious, which is in line with the trend of consumption upgrading. In, the domestic nut stir fry market maintained a double-digit growth. By 2014, the sales volume of the domestic nut stir fry industry reached 111.7 billion yuan. We predict that the sales volume of the domestic nut stir fry industry will exceed 120 billion yuan in 2015, accounting for more than 3% of the whole snack food industry, and fully affirmed Maoming Petrochemical's quality assurance measures of 0%. From the perspective of the size of nut e-commerce, it is estimated that the market size in 2015 will be billion yuan, and the penetration rate of nut e-commerce is only about 8% under the same output and melt quality. Compared with the penetration rate of infant milk powder e-commerce of more than 25%, nut e-commerce still has a large room for growth

in terms of the size of the snack food market, the compound annual growth rate of the size of China's snack food retail market in was 12.67%, and the retail revenue in 2015 reached 393.1 billion yuan, with a year-on-year growth rate of 12.9%; It is estimated that the retail market scale of snack food in China will reach 598.7 billion yuan by 2019. At present, there is no authoritative data on the sales scale of snack food e-commerce market, so we can only make a simple calculation. According to the business consultant data, nuts account for nearly 20% of the e-commerce sales of snack food. According to previous estimates, the e-commerce sales scale of nuts in China in 2015 was about billion yuan, so it can be calculated that the e-commerce sales scale of snack food was about billion yuan, and the e-commerce penetration rate was 10% - 12%

according to the survey data of the snack food industry, 58.4% of people will pay more attention to the nutrition and health of food when choosing snack food. They are more concerned about the green, natural and health of food. In addition, they are also very interested in foods rich in vitamins and other functional characteristics. With the evolution of the times, snack food has sometimes become a kind of extra or substitute food, a part of the dinner and even a substitute

at present, snack food in China can be roughly divided into eight categories, namely, cereal puffing, fried nuts, fried potatoes, fried grains, non fried nuts, sugar, meat, poultry, fish, and dried vegetables and fruits. Among them, candy, candied fruit, puffing and grain are the earliest and most mature categories in the snack food industry, and have formed a strong leading brand echelon. In addition, traditional snacks such as hand shredded beef, dried beans, melon seeds, rice cakes, steamed buns, Guoba, and marinated meat have also attracted a large number of fans and become a new leisure food category after continuous innovation by enterprises, coupled with the improvement of marketing ideas, but there is no national strong brand at present. It can be said that whoever first seizes the minds of consumers is the first